With so many news sources to choose from, I decided on the New York Times. Prior to subscribing to the NYT, I have never been particularly up-to-date on all things news, which I was ashamed about. Living on a college campus, I feel like it’s easy to feel consumed and preoccupied by the drama and “news” of the all-encompassing population of 18-21 year olds. I’m excited to delve deeper into the world and honestly, be kept up to date with what’s going on in the world. I always notice a drastic difference in my perspective when I’m at school versus when I’m back home. When I travel back home, I realize the world is so much more than date parties and canvas assignments.
This week, the article that got my attention was titled “Digital Media: What Went Wrong.” The author talks about how the digital publications that, for a brief moment, almost seemed capable of surpassing the successes of print publishers, are actually on the cusp of plummeting success. Recently, over 1,000 employees were laid off these major digital media publishers including BuzzFeed, AOL, Yahoo, HuffPost, and Vice Media. What really shocked me was hearing about the cuts at BuzzFeed, a company that was seemingly on the rise to becoming an industry-shattering trailblazer. The author claims that old-time industry veterans like The Washington Post, The New Yorker, The Atlantic, and The New York Times have seen exponential growth in their readership due to their abilities to “accommodate the habits of their increasingly digitally oriented readers.” However, the digital-native industry has proven unable to “crack the digital code.” It takes more than a few quirky quizzes to be in competitive standing with the big-dogs of journalism.
In the end of the day, this article brought me back to the idea that media, in whatever form, is still a business. Although sharp journalism skills are necessary to keep a publishing company afloat, the fundamentals of business are also absolutely integral. I have always been fond of digital media companies, as they provide me convenient accessibility to all things current. However, I can also see the sentiment and value tied to the traditional publications.